Updated on: 27th July 2018.
Effective Date: 27th July 2018.
TAOofHK.com’s Privacy Commitment
TAOofHK.com has worried about customer and user privacy. We ask for only the least amount of information necessary, gathering only what we believe is essential for doing business, or for the specific transaction at hand. We let customers know the information we have on them and allow them to opt out of specific engagements. But, by far, our biggest commitment is that we do not make a single dollar from advertising revenue—never have, never will—even from the free editions of our products. This means we avoid the fundamental conflict of interest between gathering customer information and fueling advertising revenue and the unavoidable compromises in customer privacy that it brings.
The goal of this policy is to make explicit the information we gather on our customers and users, how we will use it, and how we will not.
Categories of personal data collected by TAOofHK.com
TAOofHK.com conducts market research on behalf of companies who wish to better understand consumer preferences about their goods and services. These companies are our “Clients.”
We conduct surveys on behalf of our Clients (collectively, “Surveys”) and use that information to derive consumer insights, such as where, when and how often consumers visit retail locations and their experiences during the visits. When you take a Survey or use TAOofHK.com Services, we collect personal data that you voluntarily provide to us. The personal data we collect includes: (1) contact data (such as e-mail address, telephone number, and employer); (2) demographic data (such as gender, date of birth, and zip code); (3) your responses on surveys to the extent the information identifies you or is linked to you as an individually identifiable person; and (4) information relating to your use of TAOofHK.com Services (“Usage Data”).
Usage Data we collect includes: (1) IP address; (2) domain server; (3) type of device(s) used to access the Services; (4) statistics and information associated with the interaction between your browser or device, such as device model, carrier/network, battery life information to optimize location sampling based upon remaining battery life, and basic usage statistics about your device; (5) real-time GPS or other geolocation data when you allow us to receive information through the location (or similar) settings on your device; (6) referring webpage or other source through which you accessed the services. When you take Surveys online, we collect multiple unique attributes about your device for purposes of detecting and preventing fraud.
Part I – Information TAOofHK.com collects from our Clients
This part deals with how TAOofHK.com collects and uses information about website visitors, potential customers, users of TAOofHK.com's products and services, and others who contact TAOofHK.com through forms or email addresses published on or linked to our websites.
Part II – Information that TAOofHK.com collected from Surveys
This part deals with how TAOofHK.com handles online survey data that you entrust to TAOofHK.com when you use our products and services, or when you share any personal or confidential information with us while requesting customer support.
Part III – General
Part I – Information TAOofHK.com collects from our Clients
What information TAOofHK.com collects
We collect information about you only if we need the information for some legitimate purpose. TAOofHK.com will have information about you only if (a) you have provided the information yourself, (b) TAOofHK.com has automatically collected the information, or (c) TAOofHK.com has obtained the information from a third party. Below we describe the various scenarios that fall under each of those three categories and the information collected in each one.
Information that you provide us
i. Account signup: When you sign up for an account to access one or more of our services, we ask for information like your name, contact number, email address, company name and country to complete the account signup process. You'll also be required to choose a unique username and a password for accessing the created account. You may also provide us with more information such as your photo, time zone and language, but we don’t require that information to sign up for an account. After signing up, you will have the option of choosing a security question and an answer to the security question — if you provide these, they will be used only while resetting your password.
ii. Event registrations and other form submissions: We record information that you submit when you (i) register for any event, including webinars or seminars, (ii) subscribe to our newsletter or any other mailing list, (iii) submit a form in order to download any product, whitepaper, or other materials, (iv) participate in contests or respond to surveys, or (v) submit a form to request customer support or to contact TAOofHK.com for any other purpose.
iii. Payment processing: When you buy something from us, we ask you to provide your name, contact information, and credit card information or other payment account information. When you submit your card information, we store the name and address of the cardholder, the expiry date and the last four digits of the credit card number. We do not store the actual credit card number. For quick processing of future payments, if you have given us your approval, we may store your credit card information or other payment information in an encrypted format in the secured servers of our Payment Gateway Service Providers.
iv. Testimonials: When you authorize us to post testimonials about our products and services on websites, we may include your name and other personal information in the testimonial. You will be given an opportunity to review and approve the testimonial before we post it. If you wish to update or delete your testimonial, you can contact us at firstname.lastname@example.org.
v. Interactions with TAOofHK.com: We may record, analyze and use your interactions with us, including email, telephone, and chat conversations with our sales and customer support professionals, for improving our interactions with you and other customers.
Information that we collect automatically
i. Information from browsers, devices and servers : When you visit our websites, we collect information that web browsers, mobile devices and servers make available, such as the internet protocol address, browser type, language preference, time zone, referring URL, date and time of access, operating system, mobile device manufacturer and mobile network information. We include these in our log files to understand more about visitors to our websites.
iii. Information from application logs and mobile analytics: We collect information about your use of our products, services and mobile applications from application logs and in-house usage analytics tools, and use it to understand how your business use and needs can improve our products. This information includes clicks, scrolls, features accessed, access time and frequency, errors generated, performance data, storage utilized, user settings and configurations, and devices used to access and their locations.
Information that we collect from third parties
i. Signups using federated authentication service providers: You can log in to TAOofHK.com Services using supported federated authentication service providers such as LinkedIn, Microsoft and Google. These services will authenticate your identity and give you the option to share certain personal information with us, such as your name and email address.
ii. Referrals: If someone hasreferred any of our products or services to you through any of our referral programs, that person may have provided us with your name, email address and other personal information. You may contact us at to request that we remove your information from our database. If you provide us with information about another person, or if another person gives us your information, we will only use that information for the specific reason for which it was provided to us.
iii. Information from our reselling partners and service providers: If you contact any of our reselling partners, or otherwise express interest in any of our products or services to them, the reselling partner may pass your name, email address, company name and other information to TAOofHK.com. If you register for or attend an event that is sponsored by TAOofHK.com, the event organizer may share your information with us. TAOofHK.com may also receive information about you from review sites if you comment on any review of our products and services, and from other third-party service providers that we engage in marketing our products and services.
iv. Information from social media sites and other publicly available sources : When you interact or engage with us on social media sites such as Facebook, Twitter, Google+ and Instagram through posts, comments, questions and other interactions, we may collect such publicly available information, including profile information, to allow us to connect with you, improve our products, or better understand user reactions and issues. We must tell you that once collected, this information may remain with us even if you delete it from the social media sites. TAOofHK.com may also add and update information about you, from other publicly available sources.
Purposes for using information
In addition to the purposes mentioned above, we may use your information for the following purposes:
To keep you posted on new products and services, upcoming events, offers, promotions and other information that we think will be of interest to you;
To ask you to participate in surveys, or to solicit feedback on our products and services;
To set up and maintain your account, and to do all other things required for providing our services, such as enabling collaboration, providing website and mail hosting, and backing up and restoring your data;
To understand how users use our products and services, to monitor and prevent problems, and to improve our products and services;
To provide customer support, and to analyze and improve our interactions with customers;
To detect and prevent fraudulent transactions and other illegal activities, to report spam, and to protect the rights and interests of TAOofHK.com, TAOofHK.com’s users, third parties and the public;
To update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you;
To analyze trends, administer our websites, and track visitor navigations on our websites to understand what visitors are looking for and to better help them;
To monitor and improve marketing campaigns and make suggestions relevant to the user.
Legal bases for collecting and using information
Legal processing bases applicable to TAOofHK.com: If you are an individual from the European Economic Area (EEA), our legal basis for information collection and use depends on the personal information concerned and the context in which we collect it. Most of our information collection and processing activities are typically based on (i) contractual necessity, (ii) one or more legitimate interests of TAOofHK.com or a third party that are not overridden by your data protection interests, or (iii) your consent. Sometimes, we may be legally required to collect your information or may need your personal information to protect your vital interests or those of another person.
Withdrawal of consent: Where we rely on your consent as the legal basis, you have the right to withdraw your consent at any time, but this will not affect any processing that has already taken place.
Legitimate interests notice: Where we rely on legitimate interests as the legal basis and those legitimate interests are not specified above, we will clearly explain to you what those legitimate interests are at the time that we collect your information.
Your choice in information use
Opt out of non-essential electronic communications: You may opt out of receiving newsletters and other non-essential messages by using the ‘unsubscribe’ function included in all such messages. However, you will continue to receive notices and essential transactional emails.
Disable cookies: You can disable browser cookies before visiting our websites. However, if you do so, you may not be able to use certain features of the websites properly.
Optional information: You can choose not to provide optional profile information such as your photo. You can also delete or change your optional profile information. You can always choose not to fill in non-mandatory fields when you submit any form linked to our websites.
Whom we share your information with
Third-party service providers: We may need to share your personal information and aggregated or de-identified information with third-party service providers that we engage, such as application hosting, marketing and advertising partners, event organizers, web analytics providers and payment processors. These service providers are authorized to use your personal information only as necessary to provide these services to us.
Reselling partners: We may share your personal information with our authorized reselling partners in your region, solely for the purpose of contacting you about products that you have downloaded or services that you have signed up for. We will give you an option to opt out of continuing to work with that partner.
Other cases: Other scenarios in which we may share the same information covered under Parts I and II are described in Part III.
Your rights with respect to information we hold about you as a controller
If you are in the European Economic Area (EEA), you have the following rights with respect to information that TAOofHK.com holds about you. TAOofHK.com undertakes to provide you with the same rights no matter where you choose to live.
Right to access: You have the right to access (and obtain a copy of, if required) the categories of personal information that we hold about you, including the information's source, purpose and period of processing, and the persons to whom the information is shared
Right to rectification: You have the right to update the information we hold about you or to rectify any inaccuracies. Based on the purpose for which we use your information, you can instruct us to add supplemental information about you in our database.
Right to erasure: You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purpose for which it was originally collected.
Right to the restriction of processing: You may also have the right to request to restrict the use of your information in certain circumstances, such as when you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Right to data portability: You have the right to transfer your information to a third party in a structured, commonly used and machine-readable format, in circumstances where the information is processed with your consent or by automated means.
Right to object: You have the right to object to the use of your information in certain circumstances, such as the use of your personal information for direct marketing.
Right to complain: You have the right to complain to the appropriate supervisory authority if you have any grievance against the way we collect, use or share your information. This right may not be available to you if there is no supervisory authority dealing with data protection in your country.
Retention of information
Part II – Information that TAOofHK.com collected from Surveys
Complete a survey
We collect the information you submit in Survey responses about your consumer experiences and preferences. We may combine information received in your Survey responses with information we receive from our Clients, such as information about your involvement in our Clients’ loyalty programs, to better understand your consumer experiences. We also may combine information received in your Survey responses with information received in Survey responses from other users to better understand overall consumer experiences. When you complete a Survey, the information you choose to provide us will be used in reports and other analyses of consumer experiences and preferences for our Clients or for any other uses we disclose to you at the time the information is collected. If you do not wish to have your information used in reports, analyses or as otherwise disclosed to you, you may choose not to complete a Survey.
Submit your personal data while using TAOofHK.com
When you submit your personal data in connection with using TAOofHK.com Services, such as contacting us for assistance or information or providing comments about your experiences with one of our Clients, we collect and analyze the information you submit. When you provide comments to TAOofHK.com, the information you provide contributes to the services we provide to our Clients and to our overall market research. With your permission, your comments may be posted on TAOofHK.com.com and/or on our Clients’ websites. When such information is posted on a public webpage, such as TAOofHK.com.com or other websites accessible to the general public, such information becomes public information. What you have written may be seen and/or collected by third parties and be used by others in ways we are unable to control or predict.
Access TAOofHK.com through social media credentials
Ownership and control of Survey data
You recognize that we own the raw survey data supplied by Clients and Surveys respondents that we have collected in rendering services to you.
Legal grounds for processing
We process your contact data, demographic data, and responses on Surveys when
you complete a Survey or use TAOofHK.com Services. We process such personal data based on our Clients’ legitimate interests in obtaining feedback from their customers to help them improve their products and services for the benefit of their customers and their businesses, and based on TAOofHK.com's legitimate interests in enhancing TAOofHK.com's products, services and market research and in responding to users’ requests for assistance or information.
We process your Usage Data when you complete a Survey or use TAOofHK.com Services.
We process this Usage Data based on your election to continue into the Survey,
technologies. You may withdraw your consent by contacting us by email at email@example.com.
We may also process the information you have provided to Social Media platforms,
depending on your privacy settings, when you use social networking services in
conjunction with TAOofHK.com services. We process such information based on your consent, which you provide in your privacy settings to the social networking service. You may withdraw your consent by changing your privacy settings to no longer allow us access to your Social Media data.
We process information received from our Clients concerning your interactions with
their brands, products and services. We process such information based on TAOofHK.com’s
and TAOofHK.com’s Clients’ legitimate interests, including improving and enhancing TAOofHK.com’s and our Clients’ products and services and enhancing TAOofHK.com’s market research.
How we use and share personal data
How we use and share information that we collect or that you provide to us depends on how you use or access the TAOofHK.com Services. Where required by law, TAOofHK.com will comply with your request that we cease providing personal data to third parties.
Communicating with you
Performing services you request
We may use and share your personal data in order to perform services you request or functions you initiate, such as when you post information and materials on message boards, forums, or on our Social Media pages. In addition, when you give us permission, we may disclose your personal data in order to identify you to anyone to whom you send communications through the TAOofHK.com Services. Further, we may use and share your personal data with third parties in order to provide rewards and fulfil benefits you have requested and earned by taking Surveys. If you elect to participate in sweepstakes or other promotions, we send your information to third-party administrators of those promotions, so they can answer your questions or contact you about a prize you won or other issues related to the promotion.
Analyzing the use of and improving TAOofHK.com Services
We use personal data collected from cookies and other data collection tools for usage analytics, fraud detection, and performance improvement for the TAOofHK.com Services. We may use third-party website analytics services to analyze how individuals use TAOofHK.com Services, including, to record mouse clicks, mouse movements, scrolling activity, and text that you type into freeform text boxes. We use information collected from these third-party services to help us better understand how our users find and use TAOofHK.com Services, to enhance our services, and to improve your user experience.
Sharing data with other service providers
We may share your information, including your personal data, with other service providers we use to perform the functions for which we engage them, such as hosting, data storage, and security. We may also share your personal data as needed to operate other related TAOofHK.com Services, such as ratings and reviews websites that we operate.
Sharing Data with Clients
Complying with legal obligations and enforcing legal rights
We may also share the information we collect from you, as needed, to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance, and corporate governance functions. We will disclose personal data as we deem necessary to respond to a subpoena, binding order of a data protection authority or judge, legal process, governmental request or any other legal or regulatory obligation, in each case this may be an entity outside your country of residence. We may also share personal data as required to pursue available remedies or limit damages we may sustain.
Using personal data for other business purposes
We also use your personal data for other legitimate business purposes, such as product and service development and administration of TAOofHK.com Services.
Retention and disposal of personal data
We will retain your personal data in our records for no longer than is necessary for the
purposes for which it was originally collected. When such information is no longer needed for the purposes for which it was originally collected, we will securely delete all of your electronic personal data, and securely shred any hard copy personal data, except for what is needed to comply with our legal obligations.
Your rights and choices concerning personal data processing
You may discontinue participating in Surveys at any time by no longer accessing the TAOofHK.com Services.
If you reside in a location with laws or regulations granting you rights to request specific actions relating to your personal data, you will have the specific rights granted to you by such law[s] or regulation[s], which may include the right to request access to and rectification (e.g., amendment or supplementation) or erasure of your personal data, the right to transfer your data (i.e., data portability), restriction of processing of your personal data, as well as the right to object to processing of your personal data, the right to withdraw your consent, the right to cancel your account, and the right to lodge a complaint with a supervisory authority. All such requests will be handled in accordance with the parameters set forth in applicable laws and regulations.
If you reside in the European Union, you have the right under the General Data Protection Regulation to request from TAOofHK.com access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, the right to withdraw your consent, and the right to lodge a complaint with a supervisory authority.
If you reside outside of the European Union, you also may have certain data subject rights under your local laws.
To make such a request, contact us by email at firstname.lastname@example.org.
Part III – General
Children’s personal information
Our products and services are not directed to individuals under 18. TAOofHK.com does not knowingly collect personal information from children who are under 18 years of age. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you believe that a child under 18 years has provided personal information to us, please write to with the details, and we will take the necessary steps to delete the information we hold about that child.
How secure is your information
At TAOofHK.com, we take data security very seriously. We have taken steps to implement appropriate administrative, technical & physical safeguards to prevent unauthorized access, use, modification, disclosure or destruction of the information you entrust to us. If you have any concerns regarding the security of your data, we encourage you to check our Security Policy or write to us at with any questions.
Locations and international transfers
We share your personal information and service data within the TAOofHK.com. By accessing or using our products and services or otherwise providing personal information or service data to us, you consent to the processing, transfer, and storage of your personal information or Service Data within the United States of America, the European Economic Area (EEA) and other countries where TAOofHK.com operates.
TAOofHK.com controls and operates TAOofHK.com Services from Australia. We may disclose personal information outside of your country to service providers (who provide data storage services or online platforms for surveys to be conducted). TAOofHK.com may
transfer, store and process your Personal Data in the countries that TAOofHK.com's service providers are located in include, among others, the United States, the United Kingdom or other locations in Asia or in the European Union. Note that data protection and privacy laws of the country to which your Personal Data is transferred may not be as comprehensive as the laws in your country.
Do Not Track (DNT) requests
Some internet browsers have enabled 'Do Not Track' (DNT) features, which send out a signal (called the DNT signal) to the websites that you visit indicating that you don't wish to be tracked. Currently, there is no standard that governs what websites can or should do when they receive these signals. For now, we do not take action in response to these signals.
External links on our websites
Social media widgets
Our websites include social media widgets such as Facebook "like" buttons and Twitter "tweet" buttons that let you share articles and other information. These widgets may collect information such as your IP address and the pages you navigate in the website and may set a cookie to enable the widgets to function properly. Your interactions with these widgets are governed by the privacy policies of the companies providing them.
Disclosures in compliance with legal obligations
We may be required by law to preserve or disclose your personal information and service data to comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements.
Enforcement of our rights
We may disclose personal information and service data to a third party if we believe that such disclosure is necessary for preventing fraud, investigating any suspected illegal activity, enforcing our agreements or policies, or protecting the safety of our users.
We do not intend to sell our business. However, in the unlikely event that we sell our business or get acquired or merged, we will ensure that the acquiring entity is legally bound to honour our commitments to you. We will notify you via email or through a prominent notice on our website of any change in ownership or in the uses of your personal information and service data. We will also notify you about any choices you may have regarding your personal information and service data.
Notification of changes